I think it has to do with Cubitt's premonition that--as special effects become more sophisticated and other genres fail to retain a mass audience--one day all major Hollywood movies will be overt fantasy films--not just the work of Lucas, Spielberg, Jackson and Cameron. Even Scorsese is in on it now. More precisely, I think of this quote from Cinema Effect:
History is no longer intrinsic to films but extrinsic. The description of effects-driven movies as enclosed and enclosing worlds may seem to remove them from the political analyses of ideology critique. That, indeed, is their purpose: to abstract themselves from the temporal to grasp the eternal.Are we celebrating a film which is the epitome of Hollywood's lack of "historical consciousness"--in every sense of the phrase?